CASE STUDY
Bebés + Fuertes
Bebés + Fuertes is a free, state-funded early childhood program built on a hybrid model: weekly one-hour group sessions, plus a monthly home visit where a trained educator works alongside caregivers on their child's development.
It began as a pilot with 600 families. By 2023, it had reached more than 60,000, opened physical centers across the state, trained 3,000+ educators, and has been studied by the IDB and Harvard's Graduate School of Education
MY ROLE
TIMELINE
Lead Learning Designer and Training Manager
2019-2024
AUDIENCE
PARTNERS
Parents
Caregivers
Educators
State governments Funders
Harvard GSE
IDB · World Bank
THE CHALLENGE
The original pilot could rely heavily on direct support from the core team. At 60,000+ families, that was no longer possible.
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1. Multiple profiles for one curriculum
Caregivers and educators came with very different levels of experience and confidence.
2. Connectivity
Limited devices per household, unreliable wifi, pandemic digital overload.
3.Scheduales
Working caregivers could not all participate at the same time or in the same way.
4.Retention
Learning outcomes depended on families continuing to participate and applying practices over time.
How might we scale a high-touch learning experience without losing its quality?